The Little People brought to us by Fisher-Price have been a classic American toy, introducing children to role-play toys allowing their imagination to creatively develop. The history of Little People is one so interesting it must be told.
The idea started in 1950 with the Looky Fire Truck and cylinder-bodied and round-headed fireman. It quickly progressed to the Safety School Bus in 1959 with similar shaped “people.” What was innovative about these new toys of the 50s was that kids were able to remove the people from the bus, simulating the process of getting on and off the bus and different socialization occurring around the bus. The idea was coined the Play Family Line, however, the name did not appear on packaging until 1965, the same year they were first advertised on TV.
The first play family was brought to life in 1960. The 1970s marked the beginning of play sets sold (including houses, farms, and airports). In 1985, the toys officially became known as “The Little People.” The 80s also marked the era of Mid West, Circus, and Main Street play sets. This taught children different aspects of society.
People with “Power” was introduced in the 90s and made the toy safer for little kids with each piece having a specialized role in the play set. This allowed children to better understand roles in society. In 1997 the toys became more personalized, taking on human facial characteristics.
The new millennial brought much change, including voice, song, and speed to the toys. There was also a TV series launched on Discover Channel for both English and Spanish speakers. Sing-a-long books were introduced in 2004 enhancing learning tools for parents and kids.
Today the Little People brand continues to offer educational and imaginative toys for children and parents to engage in. Through the many years and changing products, Fisher-Price has maintained the quality so desired and appreciated by families.
If you have a fond memory of Fisher-Price Little People or have a bit of history to add to the story, please leave a comment below and let us know what you think about the precious “little people” from Fisher-Price.