The toys that came out in the 1970’s seemed to come out of nowhere and were often unlike anything people had seen before. Though the Star War’s action figures were simply variations of a theme, the success of the movie – and all the resulting toys – came as a surprise to many. This is why they were completely unprepared for the Christmas season toy boom in 1977 and following years.
The immense success of Star Wars came out of nowhere. Those who worked in the film did not and could not have expected the level of success that the movie would have. The action figures for characters from the movie, along with other merchandise really took the world by storm. The 1970s toys were about more than just Star Wars, though.
Video game enthusiasts give Atari praise for the creation of the Atari VCS 2600, which was released in 1977. The 2600 included the game Pong. Computers had begun to grow in popularity and power in the 1970s, and Atari set forth to create the first home video game systems. Pong quickly gained cult status with video game nerds everywhere. It really ushered in the modern era of gaming before it was taken over in popularity by Nintendo in a later decade.
The Rubik’s cube was first created in 1977, and within 5 years, over 100 million of the toys were sold. The simple toy was a brain buster and was a great challenge to complete when it first came out. Since then, it has become a mark of honor to be able to complete the puzzle. A cult following of people who have made solving the cube into a sport, challenging themselves to solve it in as little time as possible. This is still popular in certain segments of society.