Toys mean more than just having something to keep you busy during your childhood. The right toy can educate a child, help them read, introduce them so to societal norms, or be an escape into a world of imagination. In 1995, society was exposed to numerous toys that forever changed previously held expectations of toys.
- Fisher-Price came out with the educational Flip Up Numbers designed for children ages 3-6. The flip up toy teachers children to recognize written numbers as well as be able to relate that to a picture representing the number. Designed as a toy that can be carried around by its handle bar, it was a great on-the-road educational toy.
- Another Fisher-Price educational toy was Ernie’s Discovery Shop. This electronic learning toy helped kids to learn counting colors, letters, rhyming, and much more! This toy was unlike others in that it was extremely interactive. It incorporated a yellow coin needing to be placed into a cash register, a real life shop with a window, and various cards to create different types of shops.
- Hasbro made a huge impact on the toy industry when they brought back the much anticipated Star Wars action figures, now known to collectors as the modern action figures. With the hype surrounding the greatly admired movies, Hasbro came out with the “Power of the Force 2” series that featured a new packaging design and improved sculpts of the characters to bring them more to life for fans, collectors, and children. In terms of the packaging, what made these figures interesting was that the back packaging featured red or green laser stripes that added an extra bit of Star Wars reality to the action figures.
- Disney-Pixar made what some consider as being one of the largest impacts on the toy industry with the release of Toy Story in 1995. Since the release of the movie, a fan base was built based off of the toy competition between modern Buzz Lightyear and classic Sheriff Woody. Since then, the talking toys that utter catch phrases from the movie have been household icons. The toys were also extended into the McDonald’s Happy Meals.
These are just a few of the major toys that came out in 1995. However, they offer great examples demonstrating the changes that were made in the toy industry during this year.